Recent design developments AW/26

AW26 PRODUCT DEVELOPMENT

This project showcases recent AW26 design development created for a UK womenswear client, highlighting my approach to transforming seasonal trends into commercially relevant collections. The work explores premium occasionwear and elevated daywear through four fabric and print directions, with a strong focus on silhouette innovation, fabric selection, construction and clean technical execution.

From fluid printed dresses and statement separates to sculptural denim, each concept demonstrates a balance between creative design, product development and commercial thinking, reflecting the design journey from initial concept through development, technical execution, and toward production. All client information remains confidential.